Having a unique brand is critical as it differentiates Fairfield from other cities.

MOD has been working diligently to ensure that all materials (website, social, graphics, printed materials, etc) are branded consistently so that they have a uniform and professional aesthetic. 

With this in mind, if your department chooses to create your own marketing materials, please forward to MOD for final review prior to release. Or you can skip the hassle and let the professionals do it!

Below are some of the publications we use to inform our designs. Click on the title to view the document.

• Did you know that the City uses a specific set of colors and fonts on all of its printed materials?
• Did you know that there are four versions of the logo?
• Do you know where the City logo should be placed on a flyer?

These are just a few of the questions that are addressed in the City's Branding & Style guide which was created to insure a professional, uniform look on all City materials.

"MODUCATION"

We have been compiling some great examples of why branding is so important and sharing them on our front page news. If you missed them, you can find them below:

(For more MODucation's please find them under "News"

Why contrast is important

Photo Tips

Tips for a good presentation

Gradient or Flat?

Importance of Fonts

Logo Placement

Color Palette

Why Brand?

Logo Variations

Document Guidelines

• Wondering what to include in a report?
• Not sure what goes on a brochure?

The Document Guide can help answer these and other questions.

Editorial Guide

• Do you know what how to write small and large numbers in the same sentence?
• Should you center justify everything?

The editorial guide answers these and other editorial conundrums.

Templates

MOD has assembled the most commonly used forms and saved them as templates to assist you including:

• Press Releases
• Letterhead
• Council Presentations
• Flyers
• Postcards
• Reports
• Etc.

These templates can be found on the S: Drive in City Public Files at City Public Files\MOD MATERIALS. Be sure to save the template to your desktop before modifying it as it may be updated.

Don't see a template you need? Please email MOD to request one.